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The rise of remote teams: best practices for effective collaboration
  • Mar 13 2024

The Covid-19 pandemic changed life as we know it for people globally. But it also changed the working lives of a huge proportion of the global workforce too. In 2019, prior to the pandemic, just 4.7% of UK employees worked remotely. Just a month after coronavirus had been announced as a pandemic, in April 2020, 46.6% of employees in the UK were working remotely for at least some of their work. Meanwhile a staggering 11 million in the US labour force claimed that their main job was mostly work-from-home.

Fortunately, thanks to rapid technological advancements and evolving work cultures, the transition to work-from-home and the subsequent rise of remote teams has been a success and a transformative force in reshaping the way modern businesses operate. While there were inevitably some teething issues for most organisations, the digital landscape enabled companies to break down previous geographical barriers, enabling their employees to contribute to projects and connect with colleagues from virtually anywhere. With this newfound flexibility, there was a need to adapt and optimise collaborative practices. However, since the pandemic, companies are having to react to demand and embrace a more permanent acceptance of remote work.  For a company to successfully adapt its strategies to suit such a working environment, it is essential that it also understands the dynamics of effective collaboration in this evolving professional landscape. 

Today’s remote work landscape 

The remote work landscape has undergone significant transformations over the past few years, fuelled by technological advancements, changing work preferences, and global events that have reshaped the way businesses operate. But remote work has become more than just a temporary solution; it has evolved into a fundamental aspect of the modern work environment. 

In the not-so-distant past, remote work was often viewed as a perk rather than a standard practice. However, the dynamics have shifted dramatically. With the proliferation of high-speed internet, collaborative tools, and cloud-based technologies, employees now have the ability to seamlessly connect with their teams from virtually anywhere. The rise of co-working spaces, digital nomadism, and a shift towards flexible work arrangements have all contributed to a more flexible and adaptable remote work culture. 

Recent statistics underscore the widespread adoption of remote work across various industries. According to a survey conducted by Upwork, a notable 61.9% of companies expressed plans to incorporate more remote work in the present and the foreseeable future, a trend largely influenced by the impact of COVID-19. Interestingly, this trend is not limited to a particular sector, highlighting the universal appeal and applicability of remote work practices. In fact, the research by Upwork suggests that, by 2028, 73% of all departments are expected to have remote workers

While there has undoubtedly been an increase in the number of organisations calling their employees back to the office, it’s not necessarily a popular choice with the workforce themselves. According to data from Owl Labs, 1 in 4 employees (equating to 25% of the workforce) would be willing to sacrifice 15% of their annual salary for flexible working hours. And perhaps more telling is the fact that should they no longer be able to work remotely, 29% of hybrid and remote workers would expect a pay rise before agreeing to return to the office, citing extra costs such as commuting as needing recompense.

As remote work continues to evolve and remains a popular environment for employees, it is essential for companies to adapt and embrace the changes to stay competitive and attract top talent. Striking the right balance between remote and in-person collaboration, leveraging technology for effective communication, and addressing the unique challenges that remote teams face is crucial for long-term success. 

The current remote work landscape reflects a dynamic and transformative shift in how businesses operate and how employees approach their work. By staying informed about current trends, understanding the benefits and challenges associated with remote teams, and proactively addressing these dynamics, organisations can position themselves to thrive in the evolving world of work. 

The remote-work trade-off 

While there remains a divide between companies who want their workforce back in the office, and employees who want to keep working remotely, finding a balanced and flexible approach that accommodates the needs of both parties has become an imperative for fostering a harmonious and productive work environment. 

To understand the opposing views, we’ve identified the benefits and challenges of remote teams:

Benefits of remote teams  

The surge in remote work adoption has been fuelled by a number of benefits that companies and employees alike find compelling. For businesses, the ability to tap into a global talent pool has become a distinct advantage. This not only broadens the pool of qualified candidates but also fosters diversity and inclusivity within organisations. There are also a number of cost savings associated with reduced office space requirements and operational expenses are driving factors for businesses looking to optimise their resources. On top of that, in a world where there are increasing pressures to be more environmentally aware, remote workers can help organisations reduce their carbon footprint dramatically by working even as little as two days a week from home. For companies who take their ESG responsibilities seriously, this will be a big incentive. 

According to Dave Rietsema, Founder and CEO of Human Resources software company Matchr.com, “Companies can save up to $11,000 per employee in terms of overhead costs if they switch to remote work. This is because companies with remote workers pay less in overhead costs such as utilities and resources for in-office employees as well as just needing less office space”. 

On the employee side, the advantages are equally attractive. Remote work provides flexibility in terms of work hours and location, allowing employees to achieve a better work-life balance. Commute time is virtually eliminated, contributing to reduced stress and improved overall well-being. This flexibility has proven to be a significant factor in attracting and retaining top talent, particularly among the younger workforce demographic. 

Here are the top benefits of remote work according to ONS data

  • Improved work life balance 

  • Fewer distractions 

  • Quicker to complete work 

  • Improved employee wellbeing 

  • Easier to think of new ideas 

  • Easier to work with others 


Challenges associated with remote teams 

Despite the numerous benefits, the rise of remote teams is not without its challenges. One of the primary concerns is the potential for a disconnect among team members due to physical separation. Maintaining a cohesive company culture and fostering team spirit can be more challenging in a virtual environment. The absence of face-to-face interactions can also sometimes lead to miscommunication or a lack of clarity on project goals. 

Another notable challenge is the need for stringent cybersecurity measures. As employees access company systems from various locations, the risk of cyber threats increases. Companies must invest in secure communication channels and educate their remote workforce on best practices to mitigate potential risks. 

Here are the ONS results on the top drawbacks of remote work: 

  • Harder to work with others 

  • More distractions 

  • Reduced employee wellbeing 

  • Harder to think of new ideas 

  • Reduced work life balance 

  • Slower to complete work 


Key components of effective collaboration 

While it is apparent that for some the remote work model is beneficial, it seems without the necessary quiet space and support structure, those benefits can easily become negatives. So how can a business ensure their remote workers are set up for success? 
 
There are a few core elements that are essential for successful remote work, with effective collaboration central to the long-term success of any remote team. This hinges on several key components, including communication, technology tools, and establishing a remote-friendly culture. 

  • Communication – in remote teams, communication serves as the backbone of collaboration. It's essential to strike a balance between synchronous and asynchronous communication channels to facilitate effective interaction among team members. Synchronous communication, such as real-time messaging or video conferencing, allows for immediate responses and fosters quick decision-making. Platforms such as Teams, Zoom, Skype, or Slack are commonly used for synchronous communication. On the other hand, asynchronous communication, like email or project management tools, enables team members to communicate without the need for simultaneous participation. This approach accommodates different time zones and work schedules, promoting flexibility within the team. 
     
    Clear communication guidelines are needed for remote teams to operate smoothly. Establishing expectations regarding response times, preferred communication channels for different types of discussions, and guidelines for documentation ensures that everyone is on the same page. It's essential to encourage transparency and clarity in all communications to minimise misunderstandings and promote effective collaboration. 
     

  • Technology tools – the right technology tools are essential to enable collaboration within remote teams. Collaboration platforms offer centralised hubs where team members can communicate, share files, and collaborate on projects in real-time. Popular tools like Slack, Microsoft Teams, or Basecamp provide features such as channels, file sharing, and integrations with other productivity tools, enhancing team cohesion and productivity. 
     
    Project management tools are also crucial for remote teams to stay organised and aligned. Platforms like Asana, Trello, or Jira facilitate task management, project tracking, and team collaboration. These tools allow for task assignment, progress tracking, and deadline management, ensuring that projects stay on track, and everyone knows their responsibilities. 
     

  • Establishing a remote-friendly culture – building trust is essential in remote teams where face-to-face interactions are limited. Encouraging open communication, being transparent about expectations and goals, and recognising and valuing contributions from all team members fosters trust within the team. Regular virtual meetings, one-on-one check-ins, and team-building activities contribute to building a strong sense of camaraderie and trust among remote team members. 
     
    Inclusivity is another critical aspect of establishing a remote-friendly culture. Remote teams often consist of members from diverse backgrounds and locations. It's essential to create an environment where everyone feels valued and included. This can also be achieved by fostering open communication channels, providing equal opportunities for participation and advancement, and being mindful of cultural differences and sensitivities. 


Effective collaboration within remote teams relies on trust and clear communication, which can be facilitated by the right tools and software. By creating a remote-friendly culture in which trust is central a global team will have a positive, engaged, and conscientious outlook. By prioritizing these key components and implementing best practices, remote teams can overcome geographical barriers and work together seamlessly towards common goals. 

 

Team building in the virtual space 

To create a remote-friendly culture, a team must first feel cohesive and aligned. In the absence of physical proximity, virtual team building activities play a crucial role in fostering connections and strengthening bonds among team members. These activities not only enhance collaboration but also contribute to a positive team culture. Additionally, regular check-ins are essential to maintaining a sense of connection and ensuring that team members feel supported and engaged. Here are two key ways to help keep your team feeling connected and engaged: 

  • Virtual team building activities – in the online world, team building activities take on a different form but are equally effective in nurturing camaraderie and boosting morale. Some examples of virtual team building activities that can strengthen team bonds are virtual coffee breaks, online games and quizzes, team challenges, and online recognition events. Try scheduling informal video calls where team members can catch up over coffee or lunch. This casual setting encourages personal conversations and helps team members get to know each other on a more personal level. Alternately a trivia session using a platform such as Kahoot, Jackbox Games, or an online escape room can provide an opportunity for team members to collaborate, compete, and have fun together. 
     
    It’s important to find a balance between fun and work too. Try creating team challenges or competitions focused on achieving specific goals or milestones. Team members can work together to accomplish tasks and celebrate their collective achievements. Recognising these team, and individual, achievements is key to fostering an inclusive environment. By organising virtual celebrations or award ceremonies you can celebrate project successes or work anniversaries with your team, regardless of their location, helping them to feel acknowledged and appreciated while also strengthening team bonds. 
     

  • Regular check-ins – for many working in a remote work setup, regular check-ins serve as a lifeline for maintaining communication and connection among team members. These check-ins provide an opportunity to discuss work progress, address challenges, and offer support. These check-ins are essential for both team manager and employee as they allow all parties to make sure they are on the same page regarding project goals, tasks, and timelines. They also allow team members to synchronise their efforts and align their priorities while also offering the opportunity to get direct feedback, share updates, and offer support. 
     
    Consistent communication fosters trust and rapport among team members. By regularly checking in with each other, team members will feel supported, valued, and connected, even when working remotely. These meetings can also help combat feelings of isolation that some remote workers experience, while also keeping team members motivated and engaged. By creating a sense of accountability and camaraderie, you can help drive your team to continually perform at their best. 


By incorporating a mix of social and work-related contact points into your teams calendars, you can start to develop healthy practices into their remote work routines. This will not only strengthen the team bonds and enhance collaboration, but will also provide them with the framework to thrive as a remote team in a virtual environment. 

 

Hiring a remote team

When hiring a remote team, it's essential to prioritise certain skills and attitudes that are particularly conducive to success in a remote work environment. Firstly, brief your recruitment partners to identify candidates that demonstrate strong communication skills, both written and verbal, as clear and effective communication is paramount in remote settings where face-to-face interaction is limited. 

Your ideal candidates should also exhibit a high level of self-discipline and motivation, as remote work requires individuals to manage their time effectively and stay focused without constant supervision. Adaptability and problem-solving abilities are also crucial, as remote work often entails navigating unforeseen challenges and working independently to find solutions. Candidates who are proactive in seeking feedback, collaborating with team members, and demonstrating empathy towards colleagues also contribute positively to a remote team's dynamics. 

Finally, a positive attitude towards remote work and a willingness to embrace new technologies and methodologies are qualities that can greatly enhance a candidate's suitability for remote roles. As seen in the recent move of organisations calling their employees back to the office, many do not want to go back and would rather remain remote. However, it is essential that you identify a candidate who not only wants to work remotely but is suitable equipped to do so effectively. By prioritising the skills and attitudes mention here during the hiring process, companies can build a remote team that is not only capable but also cohesive and resilient in the face of challenges.

Don’t forget 

The rise of remote teams and the subsequent shift towards remote work culture have undoubtedly reshaped the landscape of modern businesses. What began as a response to the global challenges brought about by the Covid-19 pandemic has evolved into a transformative force, challenging traditional notions of work and revolutionising the way teams collaborate and operate. The rapid adoption of remote work has been facilitated by advancements in technology, changing work preferences, and a growing recognition of the benefits associated with flexible work arrangements. 

As we navigate this new era of remote work, it's crucial for companies to adapt and embrace the changes to remain competitive and attract top talent. This entails understanding the dynamics of effective collaboration in a remote setting and implementing best practices that foster communication, trust, and inclusivity within remote teams. By prioritising clear communication, leveraging software tools, and establishing a remote-friendly culture, companies can overcome geographical barriers and create a cohesive and productive remote work environment. 

However, it's important to acknowledge that the transition to remote work is not without its challenges. While remote work offers numerous benefits for both employers and employees, it also presents unique obstacles that must be addressed. From maintaining a sense of connection and team spirit to ensuring cybersecurity and mitigating potential risks, remote teams must navigate a variety of challenges to thrive in a virtual environment. 

The rise of remote teams represents a dynamic and transformative shift in how businesses operate and how employees approach their work. By embracing this shift, prioritising effective collaboration, and investing in the necessary tools and resources, organisations can position themselves for long-term success in the evolving world of work. 

 

Are you looking to build out your remote team and are looking for the top talent? Get in touch with Hamlyn Williams to see how we can help you curate a work-from-home team that’ll drive your success. 

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Rebekah Prime
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