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Job

B2B Marketing Lead

  • Location

    Shanghai, China

  • Sector:

    Financial Services and Banking

  • Job type:

    Permanent

  • Contact:

    Brian Kwok

  • Contact email:

    b.kwok@hamlynwilliams.com

  • Salary high:

    0

  • Salary low:

    0

  • Published:

    8 months ago

  • Expiry date:

    2021-01-31

  • Startdate:

    Negotiable

Responsibilities

 

  • Responsible for the strategy and execution of marketing efforts taken towards Chinese online and offline merchants who wants to sell in markets outside China
  • Plan, execute and evaluate campaigns and have end-to-end responsibility for all marketing related towards retailers and merchants.
  • From acquisition, ABM, Broad B2B marketing, selling/ convincing of the Klarna marketing capabilities to executing B2C marketing/ co-marketing.

Requirements

 

  • 8+ years of marketing experience.
  • A proven record in delivering stellar B2B marketing communication.
  • Experience from working with external agencies or in-house agencies to create concepts and campaigns.
  • In-depth understanding of Chinese consumer behaviour and market landscape.
  • Experience in making data-driven marketing decisions using market research, A/B testing, and other analytical tools to ensure end-user understanding.
  • Knowledge of e-commerce, retail, payments, banking and/or fintech markets is a plus.
  • Fluent English and Mandarin are required.