Hong Kong, China
Hk$50,000 per month
3 months ago
Our client is a leading blockchain startup company with global presence. They are looking for high-caliber candidates to join their dynamic team.
- Leads the China Marketing team of 4
- Identify and fill product gaps and generate new ideas to grow market share, improve customer experience, etc
- Design, create market strategies and execution plans.
- Work closely with product marketing team to action the go-to-market strategies and plans. .
- Maintain strong market intelligence, keeping up to date on consumer and societal trends.
- Research, develop and document requirements and specifications for new product initiatives.
- To collaborate with team members and stakeholders to lead the design and definition of product features and to support implementation and execution.
- Takes lead on product launches and ongoing marketing campaigns.
- Min 5 years’ experience in product marketing, user acquisition or growth acquisition, preferably gained within start-ups or high growth companies
- Passionate about blockchain and applications
- Knowledge and understanding of the local China markets.
- Experience in executing multiple aspects of product marketing; from positioning to targeted outreach, product messaging, education, competitive strategy, growth enablement and content development.
- Ability to tackle complex and sensitive issues with a strategic mindset and create thoughtful recommendations.
- Ability to manage multiple projects and teams - work prioritization, planning and task delegation.
- Strong interpersonal skills and ability to work with a distributed and global team.
- Fluent Mandarin is essential.