Responsibilities

• Responsible for the strategy and execution of marketing efforts taken towards Chinese online and offline merchants who wants to sell in markets outside China

• Plan, execute and evaluate campaigns and have end-to-end responsibility for all marketing related towards retailers and merchants.

• From acquisition, ABM, Broad B2B marketing, selling/ convincing of the Klarna marketing capabilities to executing B2C marketing/ co-marketing.

Requirements

• 8+ years of marketing experience.

• A proven record in delivering stellar B2B marketing communication.

• Experience from working with external agencies or in-house agencies to create concepts and campaigns.

• In-depth understanding of Chinese consumer behaviour and market landscape.

• Experience in making data-driven marketing decisions using market research, A/B testing, and other analytical tools to ensure end-user understanding.

• Knowledge of e-commerce, retail, payments, banking and/or fintech markets is a plus.

• Fluent English and Mandarin are required.