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Job

Senior Business Marketing Lead

  • Location

    Shanghai

  • Sector:

    Technology

  • Job type:

    Permanent

  • Salary:

    Competitive package

  • Contact:

    Wilfred King

  • Contact email:

    w.king@hamlynwilliams.com

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    IT-060121

  • Published:

    4 months ago

  • Expiry date:

    2021-03-31

  • Startdate:

    ASAP

Responsibilities

• Responsible for the strategy and execution of marketing efforts taken towards Chinese online and offline merchants who wants to sell in markets outside China

• Plan, execute and evaluate campaigns and have end-to-end responsibility for all marketing related towards retailers and merchants.

• From acquisition, ABM, Broad B2B marketing, selling/ convincing of the Klarna marketing capabilities to executing B2C marketing/ co-marketing.

 

Requirements

• 8+ years of marketing experience.

• A proven record in delivering stellar B2B marketing communication.

• Experience from working with external agencies or in-house agencies to create concepts and campaigns.

• In-depth understanding of Chinese consumer behaviour and market landscape.

• Experience in making data-driven marketing decisions using market research, A/B testing, and other analytical tools to ensure end-user understanding.

• Knowledge of e-commerce, retail, payments, banking and/or fintech markets is a plus.

• Fluent English and Mandarin are required.